Collaboration, focus on strategies for overcoming inertia
Western culture’s fixation on copyright, branding, and ownership creates a toxic environment for activists. And it’s a mindset that activists often don’t know they have. The most difficult thing to do is to get people to overcome inertia . Inertia is the gravity that holds people to the familiar, to the TV, to the job they have hated, and to the traditions of the past. As an activist, once you have managed to create a slight shift, a tiny movement can become an action by feeding that momentum. I don’t want to ask for permission to take a step out of the movement and check in with branding. The mass is moving. It has started to flow… Don’t embolden the slogan? Don’t put a drop shadow on the logo? Put the logo on top of the banner? I am 4000 miles away from your global movement, and I have to wait for you to arrive at work on the other side of the globe to give me the OK. Even if I had to wait for 20 minutes… why? Give me a visual element to rally around and leave it at that. It is